探究生活方式集合品牌KKV模式 佛山KKV店形象装修

探究生活方式集合品牌KKV模式 佛山KKV店形象装修

广州市八千里货架有限公司是快消品店货架，NOME家居货架，伶俐饰品货架，名创优品货架，OCE生活概念馆，KKV生活集合店。
实力**、量身定制、出口国外、原厂发货、一站式整店定制、一站式设计安装、工厂*、*、实力厂家、平面布局!KVV货架,FUNLINK生活集合店,WESTLINK生活集合店,THE BODY SHOP,shu uemura,NOME货架,MINISO名创,THE GREEN PARTY绿党!广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。

Guangzhou eight thousand li shelf Co., Ltd. is a fast-movin*oods store shelf, home shelf of Nome, *art jewelry shelf, famous and excellent goods shelf, OCE life concept Museum, KKV life collecti*tore.

Strength source factory direct sales, customized, export to foreign cou*ies, original factory delivery, one-s*hop customization, one-stop design and installation, factory direct sales, cost-effective, strength factory, free layout! KVV shelf, funlink life collecti*tore, westlink life collecti*tore, the body shop, Shu Uemura, Nome shelf, minso famous creation, the Green Party of green party! Guangzhou 8000 Li shelf Co., Ltd The company's integrity, strength and product quality are recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiation.

“人、货、场”是新零售的基本逻辑，这已广泛达成共识。可以以此为框架，来拆解kk馆的模式，看看它具体是如何*的。

人：kk馆的目标群体是年轻人，具体而言大概是35岁以下人群，*是85后和00后。

货：用创始人的话来说，是“新、奇、特”，即选取新潮、特别的商品品类。以KKV品牌为例，据报道SKU超过2万个，其中40%属于定制化产品。

例如，与韩国某品牌合作定制100克的“一人月抛”小包装洗衣液，迎合“单身经济”需求。

场：在门店形象方面，kk馆营造时尚年轻的空间美学。KKV品牌有显著的设计风格，主打设计元素是集装箱，大量采用鲜艳色彩（例如明亮的大*）。

内部货品的陈列也追求设计感，有饰品墙、面膜墙、口红墙、红酒墙等货品堆砌的整个墙面， 给人强烈的视觉冲击力。KKV是年轻人爱去的打卡拍照热门地点。

所以，总结来说，kk馆的*，是紧紧围绕着面向年轻消费人群，据此在货品与门店等方面做相应的文章。

"People, good*arket" is the basic logic of new retail, which has been widely agreed. We can take this as a framework to di*antle the model of KK hall and see how it is *itioned.

People: the target group of KK P*ilion is young people, specifically, people under 35 years old, with emphasis on the *t-85 and Post-00.

Goods: in the wo* of the founder, it is "new, strange and special", that is, select new and special goods. Take the KKV brand as an example, it is reported that there are more than 20000 SKUs, 40% of which are customized products.

For example, cooperate with a South Korean brand to customize 100g "one person per month" *all package laundry detergent to meet the needs of "single economy".

Field: in terms of store image, KK hall strives to create fashionable and young *ce aesthetics. KKV brand has a significan*sign style, the main design element is container, a large number of bright colors (such as bright yellow).

The display of interior goods is also very keen on the design sense. There are ornament wall*ask walls, lipstick walls, red wine walls and other goods stacked on the entire wall, giving people a strong visual impact. KKV is a popular place for young people to punch in and take photos.

So, to sum up, the *itioning of KK hall is closely around the young c*umers, according to which, it makes corresponding articles in terms of goods and stores.

探究生活方式集合品牌KKV模式 佛山KKV店形象装修